Shoes Of Prey
Brand Strategy / Consumer Insights / Store Design / Advertising

Our customer insights research showed that women are very confident shopping online, a little less confident shopping for shoes online and extremely unconfident designing shoes online. So, to give the Shoes of Prey concept mass appeal, we needed to creare a physical store where customer could touch and feel the product. We took the idea one step further and built the entire store out of the product.


Store designed in conjunction with Neal Sutherland (soundtrack), Scentwave (scent design), Stukel Stone (sculptural design) and Johannes Seger (sculptural production) and Aspen (shop fit out).