For too long retailers have been
forced to choose between two types of agency:
creative agencies that don’t get retail;
and retail agencies that don’t get creativity.
The General Store exists to fill that gap.

Strategically, we work with retailers across consumer insights, segmentation, market analysis and
brand strategy. Creatively, our team spans a diverse set of disciplines from advertising
to architecture and from digital to design. This very unique combination of skills delivers
retail innovation that transcends any one channel.

And the proof is in the pudding.

WINNER Specialist Agency of the Year 2019, Mumbrella Awards

FINALIST Most Effective Retail Campaign 2016, Effies

WINNER Emerging Agency of the Year 2015, Adnews Agency of the Year Awards

FINALIST Store Design of the Year (top 5 in the world) 2014, World Retail Awards

WINNER Store Design of the Year (#1 in the world), World Retail Awards