Welcome to
Welcome to the General Store
Retail Strategy and Innovation

For too long retailers have been forced to choose between two types of agency: creative agencies that don’t get retail; and retail agencies that don’t get creativity. The General Store exists to fill that gap.

Strategically, we work with retailers across consumer insights, segmentation, market analysis and brand strategy. Creatively, our team spans a diverse set of disciplines from advertising to architecture and from digital to design. This very unique combination of skills delivers retail innovation that transcends any one channel.

And the proof is in the pudding.


FINALIST Most Effective Retail Campaign 2016, Effies

WINNER Emerging Agency of the Year 2015, Adnews Agency of the Year Awards

FINALIST Store Design of the Year (top 5 in the world) 2014, World Retail Awards

WINNER Store Design of the Year (#1 in the world), World Retail Awards

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Shoes Of Prey
Brand Strategy / Consumer Insights / Store Design / Advertising
Mad Mex
Innovation Strategy / Brand Creation / Brand ID / Store Design
Thrive Homes
Brand Strategy / Brand Creation / Brand Naming / Advertising / Store Design / Website Design / Social Media
Brand Strategy / Retail Strategy / Brand ID / Store Design / Advertising
Supercheap Auto
Consumer Insights / Communications Strategy / Advertising / Online Content
McGrath Estate Agents
Store Design