Welcome to
Welcome to the General Store
Retail Strategy and Innovation

For too long retailers have been
forced to choose between two types of agency:
creative agencies that don’t get retail;
and retail agencies that don’t get creativity.
The General Store exists to fill that gap.

Strategically, we work with retailers across consumer insights, segmentation, market analysis and
brand strategy. Creatively, our team spans a diverse set of disciplines from advertising
to architecture and from digital to design. This very unique combination of skills delivers
retail innovation that transcends any one channel.

And the proof is in the pudding.

 

WINNER Specialist Agency of the Year 2019, Mumbrella Awards

FINALIST Most Effective Retail Campaign 2016, Effies

WINNER Emerging Agency of the Year 2015, Adnews Agency of the Year Awards

FINALIST Store Design of the Year (top 5 in the world) 2014, World Retail Awards

WINNER Store Design of the Year (#1 in the world), World Retail Awards

 

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Barbeques Galore
ADVERTISING/ DESIGN/ STRATEGY
Rebel Sport
Store Design
Salvos Stores
ADVERTISING / DESIGN / BRANDING / STRATEGY / DIGITAL
MG
ADVERTISING/ DESIGN/ STRATEGY
PRIMO
ADVERTISING / STRATEGY
Shoes & Sox
ADVERTISING/ DESIGN/ ILLUSTRATION/ STRATEGY
Burger Urge
BRANDING/ STORE DESIGN/ ADVERTISING/ SOCIAL/ STRATEGY
freedom
BRAND STRATEGY / CONSUMER INSIGHTS / ADVERTISING / DESIGN
Supercheap Auto
Consumer Insights / Communications Strategy / Advertising / Online Content
Allianz
Brand strategy / Advertising / Design
Mad Mex
Innovation Strategy / Brand Creation / Brand ID / Store Design
Flannery's
BRAND STRATEGY / CONSUMER INSIGHTS / STORE DESIGN / GRAPHIC DESIGN
Marley Spoon
Brand strategy / Advertising / Design
FLIPP
BRAND STRATEGY / BRAND CREATION / BRAND NAMING / ADVERTISING / STORE DESIGN / BRAND IDENTITY / WEBSITE DESIGN / SOCIAL MEDIA
THE ICONIC
Brand strategy / Store Design / Design
KOALA
STORE DESIGN
McGrath Estate Agents
Store Design