Welcome to
Retail Strategy and Innovation
For too long retailers have been
forced to choose between two types of agency:
creative agencies that don’t get retail;
and retail agencies that don’t get creativity.
The General Store exists to fill that gap.
Strategically, we work with retailers across consumer insights, segmentation, market analysis and
brand strategy. Creatively, our team spans a diverse set of disciplines from advertising
to architecture and from digital to design. This very unique combination of skills delivers
retail innovation that transcends any one channel.
And the proof is in the pudding.
WINNER Specialist Agency of the Year 2019, Mumbrella Awards
FINALIST Most Effective Retail Campaign 2016, Effies
WINNER Emerging Agency of the Year 2015, Adnews Agency of the Year Awards
FINALIST Store Design of the Year (top 5 in the world) 2014, World Retail Awards
WINNER Store Design of the Year (#1 in the world), World Retail Awards
freedom
BRAND STRATEGY / CONSUMER INSIGHTS / ADVERTISING / DESIGN
Supercheap Auto
Consumer Insights / Communications Strategy / Advertising / Online Content
Allianz
Brand strategy / Advertising / Design
Shoes & Sox
ADVERTISING, DESIGN, ILLUSTRATION, STRATEGY
Mad Mex
Innovation Strategy / Brand Creation / Brand ID / Store Design
Flannery's
BRAND STRATEGY / CONSUMER INSIGHTS / STORE DESIGN / GRAPHIC DESIGN
Marley Spoon
Brand strategy / Advertising / Design
FLIPP
BRAND STRATEGY / BRAND CREATION / BRAND NAMING / ADVERTISING / STORE DESIGN / BRAND IDENTITY / WEBSITE DESIGN / SOCIAL MEDIA
THE ICONIC
Brand strategy / Store Design / Design
KOALA
STORE DESIGN
Clearly
Brand Strategy / Retail Strategy / Brand ID / Store Design / Advertising
Thrive Homes
Brand Strategy / Brand Creation / Brand Naming / Advertising / Store Design / Website Design / Social Media
McGrath Estate Agents
Store Design