Roar Protein
BRAND & COMMS STRATEGY/ ADVERTISING / DESIGN

Primo Foods have just launched their new high protein meat, nuts and cheese snack product, ‘Roar Protein’ into market via TV, extensive OOH and in Supermarket campaign.

The General Store were briefed to develop a Creative Platform for Roar that would see the product through it’s launch and first years in market. The challenge was to communicate not only the impressive macros of the product, but it’s unique ingredients - being a chilled protein snack quite different from the protein bars and balls currently on the market.