PRIMO
ADVERTISING / STRATEGY

With more people than ever looking for restaurant quality food experiences from home, our brief was to re-launch the Hans brand and a new range of gourmet Hans charcuterie products. However early research revealed very high levels of consumer confusion with the category, how to use the products, and even how to pronounce the word ‘charcuterie’.

We produced a 30” and 15” TVC along with digital, social and in store advertising across Woolworths stores. The TVCs celebrate that beautiful rich European world of food through slow motion, soundtrack and stunning lighting, to showcase the new flavour range in all it’s glory. We then come crashing out of foodie wonderland thanks to our protagonists’s inability to pronounce the name of his masterpiece.